A reluctance to learn or use formal Japanese even when otherwise a fluent and enthusiastic student of the language. Néojaponisme: 'Keigo is the new Japanese: many people seem almost proud of not understanding it, dismissing it out of hand as impossible and unnecessary. But if you can speak fluent Japanese but haven’t bothered to learn how to show formal respect, well, folks will draw conclusions. Future generations will look back on keigophobia the same way we do the ridiculous “Oh, no foreigner could ever learn Japanese — it’s far too illogical and mystical for the Western mind�? attitudes of yesteryear.'