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  • malcolm (n.) A folksy anecdote used to begin a chapter in a popular nonfiction book, in an attempt to draw in uninterested readers. (Named for Malcolm Gladwell (b. 1963), who popularised the technique and spawned many less sure-handed emulators)

    "The Tyranny of Malcolms" https://stianstian.medium.com/the-tyranny-of-malcolms-259f3e01f17a

    June 6, 2023