neuromarketing love


from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A marketing discipline that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.


from Wiktionary, Creative Commons Attribution/Share-Alike License

neuro- +‎ marketing


  • Companies like BrightHouse are trying to distance themselves from the term neuromarketing, which has a sci-fi feel to it, and their clients and funders often prefer to remain anonymous.


  • This is part of an emerging science called neuromarketing, which uses the techniques of cognitive neuroscience to try and evaluate and design better product promotions.

    Mind Hacks: February 2006 Archives

  • But now they plan to go a step further, and plunge inside the heads of Christmas shoppers using "neuromarketing" - the use of a machine to read your mind as you weigh up your gift options. - Telegraph online, Daily Telegraph and Sunday Telegraph

  • You guys heard of this thing called neuromarketing?

    Comments at Boxes and Arrows

  • Two U.S. researchers are speculating on the popularity of the new field of neuromarketing, which is a high-tech way for marketers to find out what consumers like or dislike.

    iTWire - IT and Telecommunications news views and jobs

  • An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe-and soon ads may become even more effective at prompting you to pull out your wallet.

    Search Engine Roundtable

  • There is a new kind of marketing called neuromarketing that actually uses brain scans to measure how our brains react to certain stimuli.

    The Full Feed from

  • Just recently, they redesigned their can labels, based on 'neuromarketing', which is just a fancy way to say 'what gets you to buy more when you see it'.

    Movie Thoughts

  • This "neuromarketing" approach is a fresh attempt among consumer-good companies to understand how consumers really respond to marketing and advertising.

    The Emotional Quotient of Soup Shopping

  • It has even gotten to the point where "neuromarketing" uses MRI and EEG to study how our brains react to certain stimuli so they can be used to market and persuade.

    Dave Johnson: Misuse Of The Words Protectionism And Trade Is Making Us Poorer


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  • In 2005, The Committee on Science and Law considered possible legal implications of neural engineering. An emphasis was put on privacy implications of neural imaging, in particular on the use of neural imaging in non-medical research. The committee recognized neuromarketing, defined as the field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli and brain fingerprinting, defined as a technique that purports to determine the truth by detecting information stored in the brain, as emerging non-medical areas using neural imaging data.
    Tamara Bonaci, Ryan Calo & Howard Jay Chizeck, App Stores for the Brain: Privacy & Security in Brain-Computer Interfaces, 2014 IEEE Int’l Symp. on Ethics in Sci., Tech. & Eng’rg at 1-7, reprinted in IEEE Tech. & Soc’y Mag., June 2015, at 32-39 (citing N.Y. City Bar Ass'n, Committee on Science and Law, Are Your Thoughts Your Own?: Neuroprivacy and the Legal Implications of Brain Imaging (June 2005)).

    June 1, 2016

  • A field of marketing which studies the human brain's response to marketing stimuli. Using medical technology such as functional Magnetic Resonance Imaging (fMRI), researchers measure changes in activity in parts of the brain and attempt to discover why consumers make the decisions they do, and what part of the brain is telling them to do it. "Neuromarketing" is being called the most important breakthrough in marketing research.

    (From NetLingo)

    May 28, 2008