phygital

The term "phygital" — a portmanteau of "physical" and "digital" — refers to a marketing strategy in which brands use bricks and clicks to entice customers, Jennifer A. Kingson writes.

Axios What's Next 2022

Men’s fashion week and the summer’s couture shows moved online, other shows pivoted to videos, and a new word embodying the two – phygital – entered the vernacular.

‘I’m aware I'm a bit of a show pony’: is this the end of street style? Morwenna Ferrier 2020

Consumers demand the full “phygital” experience—that is, they want retailers’ physical and digital offerings to be consistent and seamless.

‘Zero consumers’: What they want and why it matters Dymfke Kuijpers 2023