Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun The
practice of acompany usingsupport ofbreast cancer -relatedcharities topromote itself and itsproducts orservices . - noun LGBT The
practice ofpresenting something, particularly astate , asgay-friendly in order tosoften ordownplay aspects of itsreputation considerednegative . - verb Present participle of
pinkwash .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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QUIT, an actual queer organization, used the word "pinkwashing" in their campaign to counter the cynical use by the Israeli government, through its Brand Israel remarketing project, to use the presence of LGBT society in Israel as "proof" of its commitment to human rights.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
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In April 2010 the Bay-Area organization QUIT Queers Undermining Israeli Terrorism used the word "pinkwashing" as a twist on "greenwashing," when companies claim to be eco-friendly in order to make profit.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
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QUIT, an actual queer organization, used the word "pinkwashing" in their campaign to counter the cynical use by the Israeli government, through its Brand Israel remarketing project, to use the presence of LGBT society in Israel as "proof" of its commitment to human rights.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
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By 2010 the word "pinkwashing" was already in general use by queer anti-occupation activists.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
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In April 2010 the Bay-Area organization QUIT Queers Undermining Israeli Terrorism used the word "pinkwashing" as a twist on "greenwashing," when companies claim to be eco-friendly in order to make profit.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
-
By 2010 the word "pinkwashing" was already in general use by queer anti-occupation activists.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
-
In April 2010 the Bay-Area organization QUIT Queers Undermining Israeli Terrorism used the word "pinkwashing" as a twist on "greenwashing," when companies claim to be eco-friendly in order to make profit.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
-
QUIT, an actual queer organization, used the word "pinkwashing" in their campaign to counter the cynical use by the Israeli government, through its Brand Israel remarketing project, to use the presence of LGBT society in Israel as "proof" of its commitment to human rights.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
-
By 2010 the word "pinkwashing" was already in general use by queer anti-occupation activists.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
-
By 2010 the word "pinkwashing" was already in general use by queer anti-occupation activists.
Sarah Schulman: A Documentary Guide to Pinkwashing Sarah Schulman 2011
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At the same time, consumers are increasingly skeptical about these partnerships – such as corporate sponsorships of LGBTQ Pride Month – and instead see them as marketing stunts rather than acts of genuine activism. This is called “wokewashing.” [or “pinkwashing” ed.]
For Pride, Split Valuable Allies From Corporate Pandering And 'pinkwashing' , Researcher Says. What Do You Think? - Towleroad Gay News Kim Sheehan, The Conversation 2021
reesetee commented on the word pinkwashing
"Pinkwashing is a term used for unhealthy products that go pink for a short time, usually during breast cancer awareness month. The companies slap a pink ribbon on the product’s packaging and promise to donate a small fraction to breast cancer research." --"Curing Cancer with Fried Chicken?", mnn.com
May 2, 2010
bilby commented on the word pinkwashing
Reminds of my girlfriend's washing machine in Italy a few years ago. Even if you weren't washing anything red, white things usually came out pink. It was quite odd.
May 3, 2010
reesetee commented on the word pinkwashing
Was it breast cancer awareness month, perhaps?
May 4, 2010
chained_bear commented on the word pinkwashing
I'll have no truck with such products. Buying a Diet Coke over a Diet Pepsi because they'll give one penny out of $1,000 to breast cancer research doesn't make any sense and just pisses me off. I guess it's better than nothing, and does "raise awareness" (a phrase I hate), but I'd rather give my $1.50 to breast cancer research and skip the stupid product in the first place.
May 4, 2010
reesetee commented on the word pinkwashing
Amen to that. I drew the line when I went to my favorite bagel shop and they had (wait for it) pink bagels.
I never quite trusted them after that.
May 14, 2010
chained_bear commented on the word pinkwashing
That, reesetee, is decidedly horkworthy. (Apologies to mollusque for using that word, but I use it advisedly.)
May 14, 2010
Prolagus commented on the word pinkwashing
Alternative use of the term.
July 6, 2010