Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- noun Demographic research that studies population groups with respect to psychological attributes, such as values or attitudes, as for marketing purposes.
- noun The data obtained from such research.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun The use of
demographics to obtainmarketing data from people'sattitudes ,lifestyles etc.
Etymologies
from The American Heritage® Dictionary of the English Language, 4th Edition
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Examples
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The information in this story comes from buyer demographics and from what carmakers call "psychographics"--or customers' beliefs and attitudes.
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As you begin to define your customers, both the end-users and the intermediaries, describe all of their various attributes: age, location, industry, purchasing patterns, buying sensitivities, "psychographics" (what motivates them), etc.
Research your industry, target business market and competition 2010
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"The key thing is for us is making sure we have customers who want to travel there, and what drives Indigo is 'psychographics' rather than demographics," Barr said of the strategy for expanding Hotel Indigo in mainland China.
InterContinental launches boutique hotel brand in Asia | Reuters 2010
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The system can isolate individual market, network, series or telecast performance; administer national and local estimates; and provide an evaluation of influencing factors such as psychographics and demographics.
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The system can isolate individual market, network, series or telecast performance; administer national and local estimates; and provide an evaluation of influencing factors such as psychographics and demographics.
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The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
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The system can isolate individual market, network, series or telecast performance; administer national and local estimates; and provide an evaluation of influencing factors such as psychographics and demographics.
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The system can isolate individual market, network, series or telecast performance; administer national and local estimates; and provide an evaluation of influencing factors such as psychographics and demographics.
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The system can isolate individual market, network, series or telecast performance; administer national and local estimates; and provide an evaluation of influencing factors such as psychographics and demographics.
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The system can isolate individual market, network, series or telecast performance; administer national and local estimates; and provide an evaluation of influencing factors such as psychographics and demographics.
artoparts commented on the word psychographics
The values, attitudes, beliefs and behaviors of a particular segment of a population.
September 24, 2008