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As a failed vegetarian in college, he co-founded the Reducetarian movement to target those who would never dream of going entirely (or even mostly) plant-based.
Meat Me Halfway review: A thoughtful case for the reducetarian diet #author.fullName} 2021
scarequotes commented on the word reducetarian
http://theplate.nationalgeographic.com/2016/01/13/to-really-reduce-meat-in-your-diet-dont-go-cold-turkey/
It’s a challenge for such habitual meat-eaters to drop their burgers cold in favor of broccoli, but the good news is that reducetarians don’t have to. While the ideal is to eat as little meat as possible, even cutting back by a limited amount confers health and environmental benefits. In other words, reducetarians (Kateman and Alterman invented the word) attempt to reduce the overall amount of meat in their diets, but don’t beat themselves up over the occasional T-bone steak or chicken salad sandwich.
May 22, 2016