wackaging

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erinmckean commented on the word wackaging

'It has become known as wackaging, a blend from wacky packaging that was invented by the Guardian journalist Rebecca Nicholson in 2011." World Wide Words, issue 876

April 7, 2014
hugovk commented on the word wackaging

wackaging, n.
The Guardian, 14 July 2015:
It’s not just that the Google doodle, the corporate-branding equivalent of dress-down Friday, has that naff novelty air about it: all those cute animated Thanksgiving turkeys, faux silent films and puzzle-piece Nietzsches. Or even that, presumably driven in part by Google employees’ hobby horses (“How about Giambattista Tiepolo’s 318th birthday?”), they feel like textbook “wackaging”; the ingratiating, infantilising tone that has been smeared all over marketing for the past decade.

September 3, 2015