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Examples
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After all, Dasani is just heavily-advertised tap water.
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(Pepsi-Cola makes Aquafina, the No. 1 bottled water; Coke makes Dasani, which is closing the gap.)
We’ll sell you water… and then sell you a bridge « BuzzMachine 2005
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Coca-Cola recalled Dasani in the United Kingdom after they
Planetsave 2009
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Coca-Cola recalled Dasani in the United Kingdom after they
Planetsave 2009
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Coca-Cola recalled Dasani in the United Kingdom after they
Planetsave 2009
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I doubt the issues I had with it were to do with the server my sites are hosted on, "Dasani" on
Quantum Thinking 2008
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Some California environmental groups got a last minute invite to an unusual spectacle taking place on Earth Day to launch Coke's new "plant bottle" packaging for Coca-Cola brand "Dasani" bottled water.
Lisa Kaas Boyle: No Glee from Environmentalists for Coca-Cola "Plant Bottle" Lisa Kaas Boyle 2011
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Some California environmental groups got a last minute invite to an unusual spectacle taking place on Earth Day to launch Coke's new "plant bottle" packaging for Coca-Cola brand "Dasani" bottled water.
Lisa Kaas Boyle: No Glee from Environmentalists for Coca-Cola "Plant Bottle" Lisa Kaas Boyle 2011
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In the company's still beverages segment, which includes Dasani water and sports-drink brand Powerade, volume rose 11% amid 13% growth abroad.
Coca-Cola Profit Rises 8% on Volume Growth Anjali Cordeiro 2010
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The globe-trotting maker of Coca-Cola, Sprite, Minute Maid orange juice and Dasani bottled water said Tuesday it is aims to boost prices by 3% to 4% this year in its single largest market, including increases of 1% to 2% enacted in the first quarter.
Coca-Cola Profit Rises 18% Mike Esterl 2011
D1Collum commented on the word Dasani
Dasani (pronounced /dəˈsɑːni/) is a brand of bottled water from the Coca-Cola company, launched in 1993, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world.
Dasani water differs in composition between its national markets. Dasani has a strong product placement marketing campaign, with the product appearing in movies such as You Got Served and TV series such as The West Wing.
People have been perplexed by the mysterious origin of the name "Dasani". One Coca-Cola executive jokingly said it sounded like a "Roman god of water". Actually, the name Dasani is an original creation - it was chosen when consumer testing showed that the name was relaxing and suggested "pureness" and "replenishment".
For more info see: http://en.wikipedia.org/wiki/Dasani
August 7, 2011
rolig commented on the word Dasani
The comment below looks a lot like SPAM. Or perhaps the commenter believes that the Coca-Cola Company doesn't get enough attention in the logophile community.
By the way, I agree with one of the examples above that Dasani is simply heavily hyped bottled tap water. People should think twice about buying it.
August 7, 2011
yarb commented on the word Dasani
Dasani is pure branding, its success the ultimate expression of form over substance. You could say that about any bottled water, but the meaningless name is the cherry on top.
August 8, 2011
ruzuzu commented on the word Dasani
I dunno--I detect a hint of piquant snarkiness in D1Collum's comment.
August 8, 2011
rolig commented on the word Dasani
Ruz, you may be right that this is not actually spam. After all, D1Collum links to Wikipedia, not to the Coca-Cola page. But I don't really detect any snarkiness, though it's possible my snarkometer is rusty.
August 8, 2011
ruzuzu commented on the word Dasani
It's something about how D1Collum included the bit about the joking executive. It just seems... refreshing... somehow.
August 8, 2011
bilby commented on the word Dasani
The only thing this user has done on the site relate to Dasani. It's highly irregular. Who's to say he/she is not an incompetent spammer, or a nerd with a thirst for expensive tap water.
August 8, 2011
ruzuzu commented on the word Dasani
This user has also made a comment/question on wordnik, along with an interesting tag about the same word.
August 8, 2011
dontcry commented on the word Dasani
*lurves 'piquant snarkiness'*
August 8, 2011