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Sort of an anti-perm, the Brazilian Blowout has been touted as more effective and less time-consuming than other hair-straightening methods such as conventional relaxers, Japanese thermal processing or other keratin-based treatments (there are several available), although concerns have been raised about the product's possible formaldehyde content in the past, when Allure magazine did an exposé.
abigail commented on the word anti-perm
An anti-perm, or antiperm, is a hair-straightening technique. African-Americans used these heavily between the 1920s and 1950s. More natural styles like the Afro became popular for black hair in the 1960s, at the same time that performers like Joan Baez and Mary Travers made long-blonde-straight hair a popular fad with their audiences. Worth seeing: http://www.youtube.com/watch?v=d7tlu3RYz64
April 12, 2011