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Examples
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How to segment and target sections of the linkerati without alienating the rest
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If I can position my story on Page1 of the SERPS (Natural & Paid) + get the relevant “linkerati” to acknowledge what I wrote, perhaps my reminiscence can become part of the collective societal reevaluation of that special moment.
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Unless the product being sold is unusual or interesting, linkerati are less likely to link to an ecommerce page.
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PR linkerati list so that you know who you should reach out to when you need press.
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You want to create a PR linkerati list that will help you identify the most important outlets when you need them.
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Create Relationships Before The Pitch: Don't wait until you need something to start forming relationships with the people on your linkerati list.
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Rand shows us the linkerati - web researchers, journalists, and bloggers.
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Browsers and customers do nothing compared to the linkerati.
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That quiz is an example of blatant promotional linkbait because it was targeted at a very specific linkerati (i.e. people that are able to link) segment - bloggers - and because right after taking the quiz you are be presented with your score on a badge (ego play) and an HTML code, encouraging you to put it on your site.
gulyasrobi commented on the word linkerati
Linkerati are the targets of linkbait or link bait.
May 27, 2012