Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- adjective Of, relating to, produced for, or marketed to a large, diverse group of consumers.
- transitive verb To produce or market as a mass-market product or service.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- adjective Of or relating to a
product that is produced in large numbers, and is designed to appeal to many different people
Etymologies
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Examples
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"Where the book is a disposable commodity...all the books that end up in my recycling bin, will go digital," says James Daunt, managing director of Britain's Waterstone's bookstore chain, referring to mass-market genre fiction such as thrillers or sci-fi.
European Book Market Holds Back E-Readers Alen Mattich 2011
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Sites offering the casual games—also known as mass-market, family or classic games—draw crowds.
E-COMMERCE THE STAFF OF The Wall Street Journal 2001
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Vanke said it sold more so-called mass-market homes in smaller cities, which helped boost profits as housing prices rose in all but three cities that the government monitored in the first six months.
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Did the brand manager expect me, a connoisseur of mass-market cookies — as far as I'm concerned Oreo Double Stuf, Chips Ahoy and those Snackwell's devil's food cookie cakes, which taste like they're made from polymers, should be sold only west of the Mississippi — to not know the difference between a freshly minted Mallomar and one in its dotage?
One Man's Mallomar Mania Ralph Gardner Jr. 2010
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It went from mass-market, over-the-air broadcast TV to digital satellite and cable delivery, which in turn provided an exponential increase in television channels, and later, pay per view and video on demand.
The Coming Golden Age of Television Jeff Bewkes 2010
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Galaxy's Cotai property will be the company's first significant attempt to court mass-market customers, a strategy which yields better margins because it enables casinos to bypass hefty junket-commission fees.
Galaxy Ups Ante in Macau With New $2 Billion Casino Resort Kate O'Keeffe 2011
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He was the first of the haute cuisine fraternity to devise frozen-food meals for conglomerates such as Nestl é, signing his first contract in 1976 with their mass-market label Findus.
French Master Chef Reinvents His Art Emma-Kate Symons 2010
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To get there, VW has to prove that it is capable of producing cars with mass-market appeal, something no European auto brand has achieved in the U.S. in recent decades.
Volkswagen Aims at Fast Lane in U.S. Vanessa Fuhrmans 2010
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Metro-area lists are based on Nielsen's proprietary designated market areas and include book sales of all types; TP = trade paperback, MP = mass-market paperback.
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Ford's offerings in China remain smaller, mass-market cars such as the compact Ford Focus.
Ford Eyes Global Market for Lincoln Line Sharon Terlep 2010
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