from Wiktionary, Creative Commons Attribution/Share-Alike License

  • adj. Targeted at serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.
  • adj. high-end
  • n. A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower level) professional, or aspiring to such. The target market of prosumer equipment.
  • n. A person in postindustrial society who combines the economic roles of producer and consumer.


from Wiktionary, Creative Commons Attribution/Share-Alike License

Blend of producer and consumer, coined by futurologist Alvin Toffler in his book The Third Wave (1980). Concept based on suggestion by Marshall McLuhan and Barrington Nevitt in their 1972 book Take Today (p. 4) that consumers would take on producer roles in mass customization.

from Wiktionary, Creative Commons Attribution/Share-Alike License

Blend of professional and consumer.


  • While not fully intended to be a replacement for AVID Studio on desktop PCs, All Things D says that it is classified as a prosumer app and that the company wants it to complement its desktop counterpart.


  • Recently, the concept of a "prosumer" - a professional consumer-has emerged in the world of mobile phones.

    Ferris Research » Blog

  • Alvin Toffler coined prosumer in his classic 1980 treatise The Third Wave.

    Buzzword: Prosumer

  • He said a special concern was so-called prosumer cellphones, targeted at upscale consumers but powerful enough to threaten the BlackBerry's leadership in the corporate world.

    BlackBerry Still Sweet

  • That's why we use the word prosumer, it's much closer to business-to-business, "she added. full year profits had fallen by 61 per cent, attributed to poor performance in the US. - News

  • The £199 download has consistently proved to be one of the best selling items on the App store, suggesting that Apple was expanding Final Cut's audience to include some consumer and so-called "prosumer" customers.

    BBC News - Home

  • A prosumer is a non-professional who nonetheless uses their phone for work purposes.

    Infoworld News

  • In the future, we will be talking more and more about the 'prosumer' - a consumer / producer who is even more extensively integrated into the value chain.

    MSDN Blogs

  • As of this writing, the third best-selling camera on Amazon was Canon's EOS Rebel T1i, a $699 DSLR that's aimed at the so-called "prosumer," regular consumers tip-toeing into pro-grade territory.

    The New Faux Pros

  • Note: Thanks to Walden Davis for suggesting the "prosumer" idea

    Susan Moeller: Media Literacy 101: Of Toilets, UNESCO and Demand-Side News


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  • "n. 1. A consumer who is an amateur in a particular field, but who is knowledgeable enough to require equipment that has some professional features ("professional" + "consumer"). 2. A person who helps to design or customize the products they purchase ("producer" + "consumer"). 3. A person who creates goods for their own use and also possibly to sell ("producing" + "consumer"). 4. A person who takes steps to correct difficulties with consumer companies or markets and to anticipate future problems ("proactive" + "consumer")." --Word Spy

    April 26, 2010