Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • transitive verb To inform positively, as to remove doubt.
  • transitive verb To cause to feel sure.
  • transitive verb To give confidence to; reassure.
  • transitive verb To make certain; ensure.
  • transitive verb To make safe or secure.
  • transitive verb Chiefly British To insure, as against loss.

from The Century Dictionary.

  • To make sure or certain; convince or make confident, as by a promise, declaration, or other evidence: as, to assure a person of one's favor or love.
  • To declare solemnly to; assert earnestly to; endeavor to convince by assertion: as, I assure you I am speaking the truth.
  • To secure or confirm; make sure to be or to continue; give certainty or stability to: as, to assure a person's position or possessions.
  • To free from obscurity, ambiguity, or uncertainty.
  • To embolden; make confident.
  • To affiance; betroth.
  • To insure, as against loss.
  • To confide; trust.
  • To promise; pledge one's self.

from the GNU version of the Collaborative International Dictionary of English.

  • transitive verb To make sure or certain; to render confident by a promise, declaration, or other evidence.
  • transitive verb To declare to, solemnly; to assert to (any one) with the design of inspiring belief or confidence.
  • transitive verb To confirm; to make certain or secure.
  • transitive verb obsolete To affiance; to betroth.
  • transitive verb (Law) To insure; to covenant to indemnify for loss, or to pay a specified sum at death. See Insure.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • verb transitive To make sure and secure.
  • verb transitive To give (someone) confidence in the trustworthiness of (something).
  • verb obsolete To guarantee, promise (to do something).
  • verb To reassure.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • verb assure somebody of the truth of something with the intention of giving the listener confidence
  • verb make certain of
  • verb cause to feel sure; give reassurance to
  • verb be careful or certain to do something; make certain of something
  • verb inform positively and with certainty and confidence
  • verb make a promise or commitment

Etymologies

from The American Heritage® Dictionary of the English Language, 4th Edition

[Middle English assuren, from Old French assurer, from Vulgar Latin *assēcūrāre, to make sure : Latin ad-, ad- + Latin sēcūrus, secure; see secure.]

from Wiktionary, Creative Commons Attribution/Share-Alike License

From Old French asseürer (Modern French assurer), from Latin ad- + securus ("secure").

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Examples

  • For example, if a motive for anti-zionism is “a similarly tribalistic concern for the welfare of the Palestinians, as Palestinians”, but oppose a two state solution where Jews may maintain assure welfare by similar means, then they are giving rights to one for the express concern of giving it to another.

    Matthew Yglesias » A Back and Forth on Israel 2009

  • Washington says it will need more personnel and a bigger embassy to supervise the distribution of the increased aid to Pakistan, and more mercenaries (aka "contractors") to protect them and assure "stability" - a code word for the Pax Americana.

    Eric Margolis: Lies Drive the Afghan War 2009

  • The his war turned out to be based on fraud in its inception and incompetency in its prosecution, and Bush supporters turned their attention back to the economy which, they assure, is in rapid recovery.

    Damn them. 2004

  • The his war turned out to be based on fraud in its inception and incompetency in its prosecution, and Bush supporters turned their attention back to the economy which, they assure, is in rapid recovery.

    Quote of the day 2004

  • The his war turned out to be based on fraud in its inception and incompetency in its prosecution, and Bush supporters turned their attention back to the economy which, they assure, is in rapid recovery.

    Archive 2004-06-01 2004

  • The his war turned out to be based on fraud in its inception and incompetency in its prosecution, and Bush supporters turned their attention back to the economy which, they assure, is in rapid recovery.

    Those that can't... 2004

  • Shakspeare's day and that of our own, I call assure him that I am not quite so ignorant of the fact as he imagines.

    Notes and Queries, Number 42, August 17, 1850 Various

  • May I again assure you how deeply grateful I am to you for having given me the opportunity of coming amongst you today.

    The Record of the Canadian Cavalry Brigade 1920

  • To do so, it needs to brand it's top teams as the leaders - and the calls assure that success.

    Blog updates 2009

  • To do so, it needs to brand it's top teams as the leaders - and the calls assure that success.

    Blog updates 2009

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